It has been nearly a year since I started The CEO Effect, LLC. When I first had the idea of what I wanted to do, I spoke to a lot of people, made a lot of notes, and read a lot of blogs. I was thinking about the realities of what I wanted to do and who I wanted to do it for. After what seemed a lifetime of figuring these things out, I realized that the circle in which I currently inhabited was no longer big enough.
This was not a decision that I came to lightly. The truth is that I spent 17 years working in a certain space and time and it was successful for me. But this “new” thing would not work in that old space. Despite the number of years in business and the amount of experience I have gained, I had to move to a space where no one knew who I was. I do mean no one! Having to explain to people where you have been for the last 17 years is hard, having to explain why you no longer want to be there is even more difficult.
As I continued to have conversations regarding small business operations and development, I realized that few people understood the significance of what I did. I was starting to think that I was crazy. But then I came a group of people that understood what I was doing. Small business intellects, as I would define them. Those who “got it” and felt that it was worth something. As I looked around I realized that these were a different type of people. People that wanted what I had.
This was a group of people that I did not normally encounter in my previous business endeavors. Conventional wisdom tells you to go back to who you know to sell services. Those who bought from you before, will buy again. I think conventional wisdom is right, but in some cases it just leads you back to the same point. That is because it is the same circle.
To really make some moves, to really make an impact in your business. Sometimes, you have to change circles. Changing your circle means changing your mindset. This is something that I talk about often but in this case it means a change of attitude as well. If you move into the right circle, you are no longer the big fish. You are a small fish in a big pond and you have to learn how to navigate around the pond.
New circles create new friends, new found passion and vision. Some people are scared to move to a new circle because they have become comfortable in their old one. Changing your circle is a risk. It is a necessary risk if you want to move your business forward. Get out of your comfort zone and move into possibilities. If you are looking for profits everywhere except your business, then you are not where you need to be.
Take the time to look at your circle, your environment, and ask yourself “is this where I want to be?” If the answer is no, then you know what you need to do!
Shahara Wright is an experienced and highly sought after business law attorney and business strategist. She is the author of From Entrepreneur to CEO and host of the CEO Collaboration Circle. Shahara founded The CEO Effect, LLC to work with small business owners who want to implement strategy to build capacity.